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Raw material rises in price, the crisis? Opportunity?
From;    Author:Stand originally
Raw material rises in price to suffer from medicine like a cup, the enterprise must be drunk go down. May discover before long, as a result of action of efficacy of a drug, enterprise oneself quality rose. Resembled experiencing 2003 after SARS crisis, the early-warning ability that the enterprise discovers him suddenly and the ability that answer sudden crisis increased same.

Successful personage often thanks parents, teacher or the rigid surelysubject sb to discipline of boss makes oneself " be forced to succeed " . Raw material rises in price to make a few enterprises are moved toward likely also " be forced to succeed " road.

Those who experienced 16 months is successive rise in price course, a lot of enterprises discover suddenly: So oneself have should digest ability so by force to what rise in price, how to think of before and be how to think of before and developed? When exterior sale environment is comfortable, company view is outward, market dilate is company focus; When exterior sale environment is exasperate, company view is forced to be dug upcountry go, this benign to the enterprise development does not have not not be a favour.

When us this period when special subject and enterprise communicate extensively and stalking of grain about, the whacking of train of thought that discovers person of a lot of sale is consistent -- saw " rise in price " the task beyond.

We had observed, a man of insight appeals sale group repeatedly but the company that pushs hardship is benign the act of development, never resemble be being fulfilled so well now.

We once put forward compose to build reasonable product structure repeatedly, the low end with pure slam the door product price war, but too high to be popular, become the mainstream hard. Rise in raw material in the process, suffer concussion the biggest is product structure the business that low price of onefold, pure support does the market. Although the scale of this kind of enterprise is sufficient big, also cannot pure dissolve through dimensions advantage rise in price element. It is the enterprise of those product structure clarity, can pass product structural adjustment, promote a product easily average price, perhaps pay through profit move bear rise in price pressure.

We once also appealed the industrial chain that builds clarity, produce industrial chain fight in coordination ability. But these appeals get be responsed seldom only. Rise in price in this second raw material in the process, be those companies that have industrial catenary advantage sufficient play " overlay of industrial catenary advantage " and " profit move pays between industrial catenary " wait for strategic measure, dissolved the pressure that raw material rises in price easily.

As to our not tire of its are irritated the new product development that discusses repeatedly, in this second dissolve raw material to rise in price in the process, used comparative without the price dominant position just about, main effect is being produced in virtually.
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